Greg Heinimann of Bloomsbury on Creating Beautiful Book Covers


Greg Heinimann talks about his journey from Waterstones bookseller to Bloomsbury’s deputy creative director, plus the secret to designing an eye-catching book cover

There is a certain irony in the fact that the rise of digital is helping to rekindle our love for the analogue world of books. In recent years, and even more so during the pandemic, social media has become an essential tool for publishers to promote new titles. In turn, the humble book jacket has its own moment in the spotlight, thanks to the rise of Bookstagrammers, color-coordinated “shelves” and viral revelations, like that of Sally Rooney’s highly anticipated recent novel, Beautiful World, Where Are You.

For people new to the creative industries, the prospect of embarking on a career as a book designer can seem more daunting than ever in this context. But Greg Heinemann’s career path is living proof that dream jobs can come from unexpected places. “I wasn’t a big reader at all growing up,” he tells CR. “It wasn’t until I finished my studies and was trying to save time and money that I worked at Waterstones as an art buyer. This was the start of my love of correct reading.


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